Marketing for accountants – ebook

Marketing for accountants – ebook

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raise fees without client resistance. Attract and retain clients, as well as employees. Charge a premium price for your services. Use online marketing to better understand your clients and prospects. Use websites, social media, e-mail marketing, and online advertising in a way that makes sense for accounting firms. Track the return on investment of your online marketing.

1. Build your accounting firm with online marketing 10 find less price-sensitive clients by blogging 11 how to raise your rates without alienating your clients . 18 other key suggestions for demonstrating your value to clients: 22 improve client retention with customer relationship management (crm) software 23 how to attract talented accountants to your firm using the web 28 first steps to a better brand online: . 32 how to improve employee retention .. 34 2. Your firm s online marketing toolkit .. 38 attract new clients with a client-centered, trust-building homepage 39 get new clients fast with google advertising . 43 target specific prospects cost-effectively with linkedin advertising 61 improve your search ranking and build trust with a youtube page 63 create infographics that help your prospective clients . 78 host webinars to position yourself as a financial expert .. 84 gather client feedback using online surveys . 85 online proposals can make clients accept projects faster.. 88 how to describe an audit on your website 89 mobile version of you…read more detail

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