C4im formula
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scott dudley, copywriter and information marketer are you sick and tired of sitting down to write copy but not knowing where to start? does writing sales letters take up hours of your time? does the final result never seem good enough? if you answered yes to any of these questions, then this letter is for you. As an information marketer you know what it is like. You have put blood, sweat and tears into your latest product and you’re excited to release it to the world and make lots of money.
you have done many hours of research, study and hard work to create it. You have done your market research. You have jam packed as much value as you possibly can into it. And you are sure that it is going to sell like hot cakes but the problem is no matter how good your product is (and no matter how many people would potentially want to buy it) you won’t make many sales unless you drive traffic to a sales page that converts.
if your sales letter is poorly written or if no one is interested in reading it, then the chances of making consistent sales are slim.
first of all the sales letter has to be address a particular need that the reader is desperately seeking, and secondly it has to be written in a way that is engaging and interesting to the prospect.
if your missing one of these ingredients you are doomed to fail. I know what it is like. When i first started to write copy my sentences were all over the place and there was no logical flow to the sales lett…read more detail
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