Headline swipe file: gary halbert, john carlton, and clayton makepeace
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legendary copywriting genius, gary halbert said it best… "copy a lot of the & 39;cover blurbs& 39; from cosmo; they are superb . . ." when the 1 copywriter in history and the most insanely bad a$$ copywriter on the planet recommend cosmo…shouldn& 39;t you be listening?
want to write headlines that harpoon your prospects eyeballs then wheel them unmercifully into your copy (even when they don& 39;t want to read)? then this will be the most important letter you& 39;ll ever read.
the fact is…if your copy sucks, sales will suck. There& 39;s just no getting around it. What if by some miracle, i& 39;ve pulled some strings, making it possible for you to have the highest paid copywriters on the planet– right there sitting beside you –next time you sit down to write your salesletter?
how much would your sales increase? would your conversions skyrocket by as much as 5%-20%? how much time would you save? can you guess where some of the highest paid and most respected copywriters in the world work? i& 39;ll give you a hint, here& 39;s some of the headlines they& 39;ve written:
his 1 sex wish. 71 guys crave this move. You re gonna want to drop the magazine and do it on the spot.
50 sex tricks. Trust us: you ll be the first girl naughty enough to try 43 on him. Best. Sex. Ever. Out gutsy new tips are guaranteed to give him the most bad ass orgasm imaginable and you too.
yep, the same magazine that crams my wife& 39;s head so full …read more detail
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